Tag team dynamics

Case Study: Leadership Archetype Shift in a Growing Startup

Three years in, the startup was dying. Not from lack of funding or market fit. From internal bleeding. The founding team, once tight, now fought constantly. Top performers had quit. The ones who stayed were exhausted and cynical. The founder, Alex, could not understand what had gone wrong. He had done everything right: raised capital, built a product, acquired early customers. He was working harder than ever. But the harder he pushed, the worse things got.

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